James is a visionary co-founder of MiGolf UK with over 20 years of experience in technology and business. He leads the development of AI and automation to create immersive indoor golf experiences, setting new standards for the industry. Beyond golf, James has a deep interest in Web3, blockchain, and AI, often drawing inspiration from the precision of motorsport strategy to inform his approach to business. With a track record in rapid-growth startups, he brings an entrepreneurial mindset to driving innovation in sports technology and digital solutions.

Andy Menear is Development Director at MiGolf, where he supports innovation, champions user experience, and leads commercial strategy. He has a strong background in commercial strategy and business development across the golf and leisure market. With many years of experience in the golf simulator industry, Andy brings deep technical knowledge of simulation technology and equipment. His expertise in product development and partnerships helps drive MiGolf’s growth and deliver cutting-edge indoor golf experiences.

Chris brings expertise in business structure and corporate intelligence, helping MiGolf shape its commercial strategy with clarity and focus. His strategic mindset and strong network support the company’s growth while ensuring the right structures are in place. A keen golfer himself, Chris combines his professional skills with his passion for the game. Away from work, he enjoys time on the Devon coastline.

Sammy leads the rollout of MiGolf’s technical development roadmap, ensuring the systems that power our customer experience are robust, scalable, and future-ready. With a degree in Business Management and further studies in computer science, she combines strategic thinking with technical expertise.

An entrepreneur at heart, Sammy has previously founded and operated her own ventures, giving her a sharp understanding of how to design and deliver solutions that work in practice as well as on paper. At MiGolf, she focuses on advanced booking tools, customer service systems, and automation, keeping the technology running seamlessly so players can focus on the game.

Having lived in four countries Sammy brings a global perspective to her work and a passion for innovation.

Kai leads MiGolf’s global commercial strategy and market expansion. As Sales Director, he focuses on building strategic partnerships and enterprise-level collaborations that bring MiGolf’s simulator technology to clients and partners worldwide.
With a strong background in global technology sales, golf simulator leadership, and strategic consulting, Kai brings a rare mix of skills. He uses this experience to shape a product and service mix that supports sustainable growth and ensures MiGolf remains at the forefront of the international indoor golf market.