About us
At MiGolf, our journey began with a simple but powerful idea: golf should be more accessible, engaging, and rewarding for everyone—whether you’re picking up a club for the first time or chasing that extra edge in your game. We saw how tradition and innovation weren’t always working together in the sport we love, and we set out to bridge that gap. What started as a shared passion quickly turned into a mission: to bring the joy of golf to more people by combining deep respect for the game with modern tools, data, and design.
Why we do it?
GOLF BIG
At MiGolf, we create tools and experiences that help golfers of all levels unlock their potential and enjoy the game in new ways. By combining data, design, and technology, we build products that make practice smarter, performance more measurable, and the overall golfing journey more engaging. From refining swings to fostering community, everything we do is focused on removing barriers, enhancing progress, and making golf more accessible and exciting for everyone who loves the sport.
What we do?
We currently have two venues that reflect our vision for golf in the modern world. Our Dartington site is open to everyone, offering a welcoming space where you can book online in advance or simply walk in and pay on the day. It’s designed to be accessible, social, and flexible for golfers of all levels. Our Bradninch venue, on the other hand, is reserved for members, creating a dedicated community hub where players can enjoy exclusive access, deeper connections, and a more personalized experience. Together, these spaces showcase how we’re reimagining golf venues—balancing openness with community, and innovation with tradition.
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a bit about our venues
benefits
driving range
Perfect your drive: Our simulators double as a virtual driving range. Practice anytime.
swing evaluation
Refine your swing: Get detailed analysis to elevate your game. See progress visually.
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golf coaching
Enhance your skills: Expert golf coaching tailored to unlock your full potential.
MIGOLF NEWS
Founder & Managing Director
James
James is a visionary co-founder of MiGolf UK with over 20 years of experience in technology and business. He leads the development of AI and automation to create immersive indoor golf experiences, setting new standards for the industry. Beyond golf, James has a deep interest in Web3, blockchain, and AI, often drawing inspiration from the precision of motorsport strategy to inform his approach to business. With a track record in rapid-growth startups, he brings an entrepreneurial mindset to driving innovation in sports technology and digital solutions.
Development Director
Andy
Andy Menear is Development Director at MiGolf, where he supports innovation, champions user experience, and leads commercial strategy. He has a strong background in commercial strategy and business development across the golf and leisure market. With many years of experience in the golf simulator industry, Andy brings deep technical knowledge of simulation technology and equipment. His expertise in product development and partnerships helps drive MiGolf’s growth and deliver cutting-edge indoor golf experiences.
Partnership Director
Chris
Chris brings expertise in business structure and corporate intelligence, helping MiGolf shape its commercial strategy with clarity and focus. His strategic mindset and strong network support the company’s growth while ensuring the right structures are in place. A keen golfer himself, Chris combines his professional skills with his passion for the game. Away from work, he enjoys time on the Devon coastline.
Technical Operations Manager
Sammy
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Sammy leads the rollout of MiGolf’s technical development roadmap, ensuring the systems that power our customer experience are robust, scalable, and future-ready. With a degree in Business Management and further studies in computer science, she combines strategic thinking with technical expertise.
An entrepreneur at heart, Sammy has previously founded and operated her own ventures, giving her a sharp understanding of how to design and deliver solutions that work in practice as well as on paper. At MiGolf, she focuses on advanced booking tools, customer service systems, and automation, keeping the technology running seamlessly so players can focus on the game.
Having lived in four countries Sammy brings a global perspective to her work and a passion for innovation.
Sales Director
Kai Liang
Kai leads MiGolf’s global commercial strategy and market expansion. As Sales Director, he focuses on building strategic partnerships and enterprise-level collaborations that bring MiGolf’s simulator technology to clients and partners worldwide.
With a strong background in global technology sales, golf simulator leadership, and strategic consulting, Kai brings a rare mix of skills. He uses this experience to shape a product and service mix that supports sustainable growth and ensures MiGolf remains at the forefront of the international indoor golf market.
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12/11/24
Transform Your Golf Game: MiGolf's Ultimate Indoor Golf Experience Christmas Event
10/1/24
When Business Meets Play: MiGolf Champions Workplace Excellence at The Nottys 2024
12/4/24
What we can learn from legends of the sport
12/11/24
Transform Your Golf Game: MiGolf's Ultimate Indoor Golf Experience Christmas Event
12/4/24
What we can learn from legends of the sport
10/1/24
When Business Meets Play: MiGolf Champions Workplace Excellence at The Nottys 2024
We are a team of golfers, technologists, and creators brought together by a shared passion for the game and a drive to make it more accessible, innovative, and inspiring. At MiGolf, we blend deep respect for golf’s traditions with forward-thinking design and technology, building experiences that help players improve, connect, and enjoy the journey. United by curiosity, collaboration, and a love of the game, we see ourselves not just as a company, but as part of the wider golfing community working to shape the future of the sport.